Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

Dove, a personal care brand, has transformed itself into a global leader in beauty and self-esteem through its long-standing "Real Beauty" campaign, which has been pivotal in changing perceptions of ...

The MAAATE campaign aimed to empower men in the UK to challenge misogyny and intervene in instances of male violence against women by introducing a culturally resonant tool for intervention.

When Tesco Retail Media worked with a confectionery brand to move it beyond being a seasonal purchase, it learned much about what makes a successful campaign.

Key categories faced with trade uncertainty to see slower ad spend growth this year. Retail, the largest sector by ad spend, is set to decline the most as tariffs bring headwinds. Automotive will join ...