After a decade with Nike, Tennessee is preparing to return to its former apparel partner. The school agreed to a lucrative 10 ...

At a gathering of personnel directors, recruiting coordinators, general managers, scouts and analysts, two issues received more attention than any others.

In the world of modern college football, the only thing that seems to matter to Division I programs is how much money they ...

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

The grumblings from around Knoxville for the past couple of months became official on Wednesday afternoon when Tennessee ...

The Volunteers are switching from being a Nike school. The post More Than Jerseys: Tennessee–Adidas Deal Brings in NIL Money ...

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Reuniting as partners for the first time since 2014, adidas and UT's new 10-year agreement promises to uphold the rich traditions of the University of Tennessee's athletic history while bringing new ...

The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...