AMC Theatres is issuing a warning to moviegoers that their movies may not actually start at their listed showtimes.

Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios.

AMC recently added more ads to its pre-shows, so the company will now warn theatergoers that movies do not actually start ...

AMC Theaters has revealed it will add EVEN more commercials to its pre-movie lineups, and these ads won’t be just trailers anymore. Get ready, Coke, you’re about to have some commercial ...

AMC Theaters will begin showing more ads before movies on Tuesday. According to their website, the preshow ad time is ...

AMC hopes adding ads before movies will boost its bottom line after experiencing its worst first quarter since 1996, ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM. Brace yourself for more ads before movies at AMC theaters ...

More pre-movie ads are coming to AMC theaters across Minnesota originally appeared on Bring Me The News. Starting July 1, ...

Both AMC and NCM are expected to share revenues from the new pre-movie advertising window, according to The Hollywood Reporter. National CineMedia also did not respond to USA TODAY's request for ...

Along with declining theater attendance across the industry, AMC's own attendance "declined by 11% in the first quarter of ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up 0.29% at $3.41.

AMC already plays some ads before its movies — usually before the previews. Now, it will offer advertisers a spot after the previews, right before the movie starts.