Understanding the Absence of Technology in UEFA Champions League Match Balls ...

Why Champions League Match Balls Lack Embedded Chips . In the world of football, technology continuously shapes the way the game is played, analyzed, and experienced. Today, we ex ...

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

Liverpool and Adidas share a long and successful history, having previously partnered from 1985 to 1996 and again from 2006 ...

Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal ...

Liverpool have announced a blockbuster new kit deal with Adidas, with the sportswear replacing Nike, and the new home shirt ...

The latest figures reveal the extent of the club's brush with PSR last June, plus plenty more about their financial position ...

Liverpool has agreed its latest kit deal, with an agreement with Adidas coming into effect from August. But which ...

Liverpool have announced that they have signed a deal to reunite with Adidas in an agreement worth £60m per year to the ...

Partnership will see the sports brand becoming the club's official kit partner from the 2025/26 season onwards ...

Under their existing contract with Nike, Liverpool receive a £30 million flat fee per season, complemented by a 20 per cent ...

Liverpool and Adidas partnered together through some of the club’s most successful eras and memorable trophy lifts, first ...