Take a look inside the colourful story of Enzo Ferrari, the late founding father of the legendary multi-billion-dollar ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

The Scuderia have accumulated the most stylish driver duo on the grid as Hamilton joins Charles Leclerc, who also made waves ...

German sportswear giant Adidas is set to make its mark in Formula 1 through a newly announced multi-year partnership with the Mercedes F1 team ...

The seven-time Formula One world champion has even got merchandise with that special ... when he will compete for Ferrari. The Italian outfit teased his arrival with that one specific number.

This shift mirrors the sport’s surging popularity in new and emerging markets, with North America now boasting three Grand ...

The new season will bring many changes across the grid, with Lewis Hamilton heading to Ferrari, Carlos Sainz moving to Williams ... Verstappen's iconic No.1 hat and driver shirt and both included in ...

In 2024, he joined Mercedes’ F1 operation as an ambassador and also heads the company that serves as F1’s official merchandise ... Ferrari seat to Lewis Hamilton. Felipe Massa would race in ...

Alpine and Mercedes have both announced new partnerships, as F1 welcomes back a familiar name. The French team has announced a partnership with Castore, a sportswear brand and global supplier of ...

Seven-time world champion Lewis Hamilton's decision to leave Mercedes and join Ferrari has been certainly the biggest taking point of the year, but the season saw a series of other key movements.

Lewis Hamilton has waved to a crowd of waiting fans as he drove a Ferrari Formula 1 car for the first time since joining the ...