Starbucks Corporation (NASDAQ:SBUX)’s stock has run into trouble in 2025 as it has gained a modest 2% year-to-date.

Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks' CEO Scored in His First Year. Now Comes the Hard Part. Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain's brand. Wall Street thinks ...

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Processed-food giants and produce growers are tweaking products and ads to reach the Make America Healthy Again movement. But ...

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.

Starbucks plans to shutter it's Pick Up only locations to offer customer's a more traditional coffee house experience.

Starbucks is planning to phase out all of its “Pick Up” locations in 2026, CEO Brian Niccol announced in the company’s latest ...

According to market research institute Mintel Group China, both Starbucks and Luckin have reported strong growth in the ...