As AI-powered pricing gains momentum, sellers may soon use bespoke prices based on consumers’ personal data warns .

Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for ...

Over the past few weeks, Delta Air Lines has been in the headlines after company president Glen Hauenstein announced that the company planned to expand its use of AI in setting its prices. However, ...

Delta is pushing back against allegations that it is using AI to price discriminate, responding to a series of questions put ...

The situation quickly ballooned into a public relations problem, demonstrating the challenge airlines face when upgrading ...

In its latest earnings call, Delta said it’s been ‘testing’ AI pricing. A new white paper from its software partner, Fetcherr ...

AI could use predictive behavioural manipulation– taking what it knows of the consumer and warping the price accordingly ...

Delta's long-term strategy to boost profitability involves moving away from set fares in favour of individualized ...

When Jason Kao started traveling regularly, Delta Air Lines was the easiest option. For the past 10 years or so, Kao, 34, has often flown out of Raleigh-Durham International Airport, where Delta has ...