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E.l.f. Cosmetics Responds to Matt Rife Campaign Backlash

‘We missed the mark’: Makeup brand responds to outrage over ad with Matt Rife

The makeup ad received backlash after featuring comedian Matt Rife who, in the past, has joked about domestic violence.

Soap Central · 1d

“We understand we missed the mark”: e.l.f Cosmetics respond to ‘Overpriced Beauty’ ad backlash featuring Matt Rife

Elf Cosmetics took to Instagram on August 13 to apologize for featuring Matt Rife in their new ad. The affordable beauty brand collaborated with drag queen Heidi N Closet and controversial stand-up comedian Matt Rife for their latest campaign, which launched on 11.

NBC News on MSN · 8h

E.l.f. Cosmetics issues statement after Matt Rife ad ignites backlash

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News reported. However, he linked to a health website that sold special needs helmets.

1d

Why are people mad at E.l.f. Beauty? The Matt Rife controversy, explained

In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury ...

3d

Why was Matt Rife in an e.l.f. commercial?

In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” ...

15h

e.l.f. Cosmetics responds after hiring controversial comedian

A popular budget beauty brand has responded after it came under fire for featuring a comedian who joked about domestic ...

4don MSN

Matt Rife Takes on Beauty Crimes with Heidi N' Closet in Nostalgic e.l.f. Cosmetics Spot: 'Brought Me Back' (Exclusive)

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

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