Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to ...

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service ...

After all that, the Max streaming platform will be re-rebranded back to HBO Max this summer. It's 'the plot everyone's been ...

Two years after HBO's streaming service dropped the most recognizable part of its name, WBD has announced it's going back to ...

Max will become HBO Max again this summer to ‘better represent’ its offering. Warner Bros. Discovery is changing the name of ...

Warner Bros. Discovery Inc. is changing the name of its flagship streaming service back to HBO Max, part of a broader ...

Two years after Warner Bros. Discovery rebranded its streaming service Max, the company is reverting back to its old name.

Max is returning to its former name as HBO Max, the company announced during its Upfront presentation on Wednesday.

From 'The Last of Us' to 'The Young Pope' and Conan O'Brien's travel series, explore the best HBO and Max shows to watch in ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.