This is a metric that very much matters at many companies, even if it shouldn’t. It has many flaws, yet remains deeply ...

Aron North, Mint Mobile’s strategic advisor and former CMO, outlines the brand’s marketing approach on the Marketer’s Brief ...

These executives from holding companies and independent agencies are ones to keep an eye on—for better or worse.

As brands such as Cetaphil, Bath & Body Works and Peloton try to recruit more male customers, they need to follow a different playbook from what they have done to court women.

As Gen Alpha continues to build its digital presence, brands have an opportunity to play a meaningful role in empowering them to make decisions with the digital stewardship of their parents and ...

Ikea is conducting a review for its U.S. creative business, Ad Age has learned. The review is in the early stages and is ...

WPP is mandating its employees return to the office four days a week, according to an internal memo from the holding ...

Among today’s creative highlights, John Cena stumps for McDonald’s McValue menu; Hanes dresses models in past-their-prime ...

As conversations at CES inevitably hit on AI, three promising subsets of the technology are garnering the most ...

Hyundai’s marketing campaign, called “Add to Cart,” is set in an Amazon fulfillment center. It features animated toys and ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

The move to remove the system that was set up in 2016 to combat viral hoaxes aligns Meta more closely with Elon Musk’s X.