Singapore's government analytics framework gives agencies access to AI-backed audience intelligence, shifting the challenge ...

Starbucks and bubly package the basic fall girl meme into a $20 Walmart-exclusive Halloween kit with drinks, a scarf, witch ...

A practical executive positioning guide for PR teams, covering story lanes, media credibility, interviews, bylines, proof, ...

How B2B PR teams turn useful evidence into earned coverage with better story selection, journalist targeting, and clear ...

Nailoong gives Changi a character-led route through shopping, games and collectibles, linking fandom with travel retail.

KFC Singapore's Meowfluencer Search turns pet fandom into a public vote, merchandise and a year-long cat ambassador role.

Carat, Tinuiti and agency peers are advancing AI media buying, while marketers face new questions about approval rights and ...

Haiku 5.5 makes repetitive AI work cheaper, but marketing teams need to check prompt bands, quality and total task cost.

MNL FW26 used Thai celebrity fandom, regional creators and fashion media to turn Filipino fashion into a cross-border ...

OpenAI adds visual ChatGPT ads, broader measurement integrations and brand-suitability pilots as it courts larger media ...

One NZ revives a 2001 Warriors anthem with Coterie, using sponsor history, music and fan identity as the campaign's cultural ...