Singapore's government analytics framework gives agencies access to AI-backed audience intelligence, shifting the challenge ...

Starbucks and bubly package the basic fall girl meme into a $20 Walmart-exclusive Halloween kit with drinks, a scarf, witch ...

There is a very specific kind of satisfaction in turning something everyday into something that feels like a treat for your hobby. That is the vibe McDonald’s Australia is tapping into with a reward ...

How publishers can work with BookTok, Bookstagram and BookTube creators without buying praise or confusing reach with reader demand.

Google Ads now lets advertisers inspect sample AI Max headlines and descriptions before opting in to text customization. The feature, reported on October 8 and documented in Google’s help center, ...

Anthropic has published an updated Claude Usage Policy that brings its restrictions on deceptive activity into a dedicated section covering commercial and political campaigns. The update takes effect ...

How B2B PR teams turn useful evidence into earned coverage with better story selection, journalist targeting, and clear ...

Sunway Pyramid celebrates Pompompurin's 30th birthday with character experiences, games, collectibles and shopping rewards.

KFC Singapore's Meowfluencer Search turns pet fandom into a public vote, merchandise and a year-long cat ambassador role.

That is the premise behind Sour Patch Kids' first integrated UK advertising campaign, "Not As Sweet As They Look," created by VCCP. The Mondelez-owned candy brand has turned its playful online rivalry ...

Carat, Tinuiti and agency peers are advancing AI media buying, while marketers face new questions about approval rights and ...