The NHS (National Health Service) Blood & Transplant's "Waiting to Live" campaign aimed to increase the number of registered child organ donors in the United Kingdom, addressing a critical shortage in ...

UN Women, the United Nations entity dedicated to gender equality and the empowerment of women, launched the "Child Wedding Cards" campaign in Pakistan to combat child marriage by directly engaging ...

The "Meet Marina Prieto" campaign by JCDecaux, an outdoor advertising company, aimed to revitalize subway advertising in Spain by demonstrating its effectiveness through a human-centered approach.

Cheetos, a snack brand, revitalized its market presence in the United States by embracing its unique product characteristic, Cheetle, through the "It's a Cheetos Thing" campaign.

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

A conscious approach to media can drive effectiveness and business results by ensuring your adverts appear in high quality and relevant placements. Building media strategies that reflect a brand’s ...

When Tesco Retail Media worked with a confectionery brand to move it beyond being a seasonal purchase, it learned much about what makes a successful campaign.

Key categories faced with trade uncertainty to see slower ad spend growth this year. Retail, the largest sector by ad spend, is set to decline the most as tariffs bring headwinds. Automotive will join ...

Dove, a personal care brand, has transformed itself into a global leader in beauty and self-esteem through its long-standing "Real Beauty" campaign, which has been pivotal in changing perceptions of ...