Dec 21, 2025 · Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, behaviors, geography, or...

Jan 5, 2026 · Market segmentation is the strategic practice of grouping customers based on shared characteristics, including demographics and common interests and needs, to create tailored, highly …

In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known …

The meaning of SEGMENTATION is the process of dividing into segments; especially : the formation of many cells from a single cell (as in a developing egg). How to use segmentation in a sentence.

Oct 29, 2024 · Market segmentation is a marketing strategy that uses well-defined criteria to divide a brand's total addressable market share into smaller groups. Each group, or segment, shares …

Oct 14, 2020 · Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, …

Jun 29, 2023 · The key difference between the two is that market segmentation divides the entire market, whereas customer segmentation only divides a brand's existing customer base.

This is where market segmentation comes in. Market segmentation is the process of dividing a broad market into smaller, more specific groups of customers who share similar characteristics, needs, or …

Dec 19, 2025 · Segmentation is the process of separating your marketing targets into sections for businesses and customers. Segmentation is a strategy that allows you to identify and connect with …

Behavioral Segmentation: Segments consumers based on their behaviors, such as purchasing habits, brand loyalty, and product usage rates. It helps businesses understand how different segments …