AdExchanger | News and Views on Data-Driven Digital Advertising …
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Programmatic I/O 2025 Las Vegas | AdExchanger
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Why Publicis Is Winning - AdExchanger
Dec 2, 2024 · 1. Bold technology strategy. Publicis’ technology strategy has been a major factor in its success. Publicis bought Epsilon for $4.4 billion in 2019, relying on it to unify all client data across first-, second- and third-party sources.
AWARDS 2024 | AdExchanger
CELEBRATING EXCELLENCE IN DIGITAL MARKETING AND ADVERTISING. The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in programmatic.
The Programmatic and Marketing Technology Events of the Year
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
2025 Archives - AdExchanger
Dec 8, 2024 · Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Is The Trade Desk A Hero Or Villain To Independent Ad Tech?
Oct 11, 2024 · As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad tech. We explore why. Plus: an update on Google Chrome’s user choice mechanism.
Ad-Shield Wants To Be The Adblock Recovery Tool For When All …
Oct 3, 2024 · The ads that Ad-Shield deems “allowable” follow a similar standard to what industry initiatives like Acceptable Ads and the Coalition for Better Ads recommend, including no pop-ups, interstitials or autoplay ads.. Everything the traffic will allow . Despite how many people use ad-blocking software – 32.5% of users worldwide, says a recent global survey from DataReportal – very few seem ...
Rumor: DoubleVerify Is Interested In Acquiring Lumen Research
Nov 22, 2024 · The attention market is heating up, leading to an arms race as platforms build attention measurement offerings to meet growing advertiser demand.. Ad verification platform DoubleVerify (DV) has been riding the trend for years. It launched its Attention Lab in 2022 and named a dedicated SVP to head up the initiative last year.. It also rolled out attention-based optimization features alongside ...
Meet Upright Analytics, A Leader Among New Short-Seller Activist ...
Nov 20, 2024 · In 2017, Gotham City Research leveled rough allegations against Criteo, claiming more than half of its impressions went to bots and fake or low-quality sites, as well as the ad agency conglomerate MDC Partners. Last week, another short-seller firm, called Culper Research, published a scathing report on Zeta Global. That followed a series of reports by Balik regarding her own short position on ...