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Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by 2027.. The top marketing automation tools available to the market help companies scale and launch highly efficient marketing campaigns.

Demand generation is how marketers generate leads and get them ready to convert. It typically includes four parts—Attract, Engage, Sell, and Wow—and encompasses many areas of marketing: from inbound marketing strategies—how you generate interest and attract leads with engaging content—to account-based marketing (ABM), which relies on information provided …

The tech and automobile sectors, among others, have a perennial problem: the rate of depreciation. Why would someone buy the very latest cell phone or car when they know they can get the very same model in a few months at a much lower price?

Fully 33% of CMOs have their eyes locked on brand strategy, according to Gartner. Why? Because in the battleground of markets, a well-defined brand isn't just nice to have; it's your armor.

Learn how to stop overpaying for Google Ads by using optimized bidding strategies that improve cost efficiency and results.

Marketing generalists and small teams can't afford to guess at what works in email, content, and social media. Discover how to read your marketing metrics and make data-driven decisions that support business goals in this 4-part mini-workshop.

Simply put, there are too many factors influencing customer behavior for you to waste time looking at the wrong businesses. Luckily, in this digital era, you can collect customer data through numerous platforms, such as websites, point-of-sale systems, social media, surveys, Big Data analytics, and more. Once you've compiled current customer data, analyze it for trends that …

Answer: A Marketing Matrix is essentially a plot on a two-dimensional plane according to how well they meet customers' key requirements. You can do this by drawing two lines in the form of a cross. These two lines represent a continuum of bad to good performance for two benefits or attributes that are the most important in an industry.